![]() After we indeed recommended they buy it, we have helped support them with a support service retainer after they onboarded with the platform. So one of the big markers of that shift into a higher strategic advisor role was that we got asked, should they even buy Drift? They asked if we could help them understand if and how it might fit into their sales and marketing tech stack. Throughout our time working with them over the past six years, we have transitioned really to function as a strategic advisor for the CMO. This involves us consulting and executing on marketing automation support, CRM support in sales ops – things like that. We started focusing where a lot of our work starts, in marketing operations. They’re about 150 employees and under $50 million in revenue. Nick: So what are some examples of success that you’re seeing with implementing Drift successfully at different companies – both at the beginning and perhaps after they’ve had it for a number of months?Īndrea: This first example is a client in the FinTech space. By the time we get customers to achieve mastery of Drift a few months down the road, they’re ready for goals like personalizing conversations by account and incorporating conversational conversions at every stage of the buyer journey. ![]() ![]() For the Drift customers that we support, that might typically start out at the implementation phase with focusing on qualified leads generated and meetings booked through the platform. What that means is that there have to be certain outcomes that are achieved in phases as the customer’s adoption of a platform matures over time. We do this by creating a roadmap of how increasing mastery with Drift leads to better and more impactful business outcomes. Nick: How do you help your clients to form goals around their utilization of Drift?Īndrea: Our value as a consultancy and implementation partner is to connect our client’s technology investment to business outcomes. I host a show on YouTube that’s all about MarTech, comparing different tools in a way that everyone can understand like, “How is this technology actually going to help me in my job?” That’s what I try to bring to the market in all sorts of different ways and that’s what we try to help customers do at LeadMD. If it’s new, shiny, and helps a marketer do something more efficiently or better, I’m all about it. Nick Salvatoriello: First, can you tell us a bit about yourself and what you do at LeadMD?Īndrea Lechner-Becker: I’m Andrea Lechner-Becker and I’m CMO of LeadMD. I ask Andrea how her team has crafted and delivered professional services that have helped Drift customers drive transformation and accelerate revenue – and how that’s increased LeadMD’s bottom line in the process.Įditor’s note: The following has been edited and condensed for clarity. In this way, you can learn from their experience and also get to know a potential partner in your own organization’s conversational marketing and sales efforts.įirst up, we have a conversation with Andrea Lechner-Becker at LeadMD. ![]() So today, I’m starting a brand new series.Įach month we’ll introduce you to a Drift Solutions Partner that has shown quantifiable success in implementing revenue acceleration best practices for companies while putting the customer at the center of everything they do ( one of our Leadership Principles). ![]() I wanted to do more to shed light on these great stories and learnings. A big part of my job is to create content that helps educate, motivate and showcase the amazing agencies, consultancies, and technology companies that we have partnered with at Drift.įor the last several months, I’ve had a chance to meet all sorts of talented marketing and sales professionals who are helping Drift customers achieve their revenue acceleration goals.Īnd it got me thinking. I’m a member of the Drift marketing team. ![]()
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